Complete Guide to Twitter Mastery (and Why You Should Care)

January 11, 2012 in Social Media with 0 Comments

Twitter is, in my opinion, the most powerful marketing tool ever created.  If you are an entrepreneur, author, speaker, sales professional, or just someone who wants to build a personal career brand, Twitter is a must.

There is so much information available in the blogosphere about social media that it’s easy to be overwhelmed and hard to know where to start.

I have compiled the best and most trustworthy overviews to get you from non-user to Twitter master.

First, some of you are wondering why you would want to use Twitter.  Aaron Lee (@AskAaronLee) has a great post summarizing the reasons.

Then Michael Hyatt (@michaelhyatt) has an outstanding “How to” on the basics of creating a Twitter account and beginning to use it.

Finally Michael Stelzner (@smexaminer) helps us get the most out of Twitter and Social Media Today (@socialmedia2day) gives the top tools recommended by the pros.

I hope this helps get you on the right track.  Let me know what your burning Twitter questions are and I’ll either answer or point you to the right resource.

1.  10 Reasons Why You Should Use Twitter

2.  The Beginner’s Guide to Twitter

3.  4 Tips to Maximize Your Twitter Marketing

4.  Top Twitter Tools

Want More Business? Create a Networking “Power Team”!

January 10, 2012 in Networking with 0 Comments

One of the most effective components to a networking strategy is developing a Power Team.

What’s a power team?  It’s a group of businesspeople who have a symbiotic relationship because they sell to the same customers, but don’t take business from each other.

An example of a Power Team would be a wedding planner, photographer, and florist.  Another would be a real estate agent, mortgage broker, and title company.  Think about what kind of businesses would target the same customers you are wanting to reach and be purposeful about approaching them to form a networking Power Team.

When you meet with a potential power team member, here are ten questions to ask that will help you develop the greatest number of referrals for each other.

1.  How did you get started in your business?

2.  What do you enjoy most about what you do?

3.  What separates you and your company from your competition?

4.  What advice would you give someone starting out in your business?

5.  What are the coming trends in your business or industry?

6.  What have you found to be the most effective strategies for promoting your business?

7.  If there were anything about your business or industry you could change, what would it be?

8.  What is the next big event coming up for you?

9.  What’s your biggest challenge at the moment?

10.  What type of customers are you looking for?  How will I recognize a good prospect for you?

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